Here's a great example of how easy it can be. This was produced by the gmail team of engineers at Google. It's a great example of simple, clear communication. And It's fun.

Could your business do something similar?

This simple, creative video has had over 1.7 Million views. That's a lot of marketing coverage. Consider that YouTube is in the top 10 busiest sites on the internet.

Here's the thing. If I told you that you could put your business on the front page of the NewYork Times, or the Wall Street Journal or whatever your local paper is … and have total editorial control to present your business message in the best light possible … and the cost would be only the cost to produce the article … would you be interested?

Online video is the equivalent of that. Used properly, it's probably much more powerful than that.