I’m sure you’ve noticed that we live in a time where rapid change is normal. There is a wild winning combination of  speed, honesty, being real and burning desire that has brought such amazing innovations to life like the internet, blogging, web 2.0 conversations and the iPhone.

A number of marketing experts and world class advertising copywriters have written recently on how people have grown jaded. Hype is working less and less. You’re bombarded by advertising and you do not respond in the same way as even 10 or 5 years ago. We all want honesty more than bombastic claims.

Being real, honest, and reacting quickly are tailor made for small business. This is probably the best time in all human history to be an entrepreneur. That’s very exciting!

The 21st Century Entrepreneur does it differently than the old protestant work ethic dictated… You can acheive your dreams – and – have a life with your family and friends. It takes working smarter by working on your business, not just "in" it. 

Tags: small business, working smarter

Filed under Business Advice, Entrepreneur by Michael Walsh.