Marketing Online

Basic web sites have become an important of marketing for many small businesses. You know you need one even if you're not sure specifically why.

The big picture reason is because the internet is now the major way your customers get new information. It's to your advantage for them to be able to find you and find out about your business online.

The investment to get a basic web site, is within the marketing budget of most small businesses. In terms of marketing costs, it can be the most cost effective way to connect with clients. You can brand your business, provide answers to frequently asked questions, and provide testimonials that introduce your products and services in the best way.

If you are looking to take your web marketing to another level I would recommend programs by Alex Mandossian or Armand Morin.

Armand Morin - An Obvious Truth - Special Report

Alex Mandossian - Entrepreneurial “Idiot” or “Mystic?” - You Judge…

Systems

W Edwards Deming, a pioneer in the use of systems in business said, "97% percent of all business failure is due to the system – not the person." So a key both in your business and your online marketing is to use a good system.

You've seen numbers like service based businesses are 70+% of all small business. For instance there are 656,000 construction firms (10% of companies), 646,000 health care & social assistance businesses (10%), 620,000 professional, scientific & technical service firms (10%), 545,000 accommodation & foodservice firms (8%), and 520,000 "other services" firms like repair shops, beauty salons, and dry cleaners (8%).

Or these kind of grim statistics: 96 percent of all businesses fail within 10 years, with 80 percent failing within the first two years. Entrepreneur magazine reported the top reasons for failure include not anticipating market trends, poor customer relations, inaccurate budgeting, lack of staff training, and poor and inconsistent marketing.

Burnout and divorce rates among small business owners are terribly high. The stress of trying to do everything, as fast as possible just gets to people.

Small business owners are some of my most favorite people. For the last 13+ years I've been dedicated to helping all kinds of small businesses beat those long odds. You do it with systems for all aspects of a business.

For some instant help with burnout, subscribe to my newsletter and get a free copy of The Business Freedom Report. In it I address the top three quick things you can do to start putting systems in place in your business. Check it out.

"Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them."

- W. Edwards Deming

Here are some other posts about Deming… 

Baby Steps - Kaizen was applied, ironically, by an American management consultant, Dr. W. Edwards Deming, who used it to maximize the quality of manufacturing during World War II. After the war, Deming then introduced the concept to Japanese …

How You Can Avoid What Causes 97% of All Failure - W. Edwards Deming tells us that 97% of all failure is due to the SYSTEM and not the person. Yet so many skip over the critical step of creating systems and processes. Don't be one of them — your success depends on it. …

Deming on Management and Measurement - Edwards Deming, arguably, some say, the world's authority on modern management practices, is often incorrectly quoted as saying: "you can't manage what you can't measure." In fact, he stated one of the seven deadly diseases of …